Built to Last
A small, creator-led online shop focused on thoughtful, visual products rather than mass-produced merch.
What Yens Shop Is
Yens Shop is a small, creator-led online shop focused on thoughtful, visual products rather than mass-produced merch.
It started as an experiment: sell a custom Rauw Alejandro calendar, see what happens. It worked. People liked it. So we kept going — slowly, intentionally, with no rush to scale.
The Story
Yens Shop isn't trying to be everything to everyone. It's a side project turned real business, built by one person who cares about design, quality, and doing things the right way.
We use Printify to make high-quality apparel and drinkware. We list on Amazon and Etsy to reach people where they already shop. We don't gatekeep — we just make cool stuff and put it out there.
Current State:
- Platform: Printify + Amazon/Etsy
- Products: Apparel, drinkware, custom calendars
- Social: Instagram, TikTok (growing organically)
- Site: This website (yensshop.com)
- Revenue: Small but growing
What We're Becoming:
- A recognizable brand for fans who want more than generic merch
- A shop people trust for quality, design, and thoughtful products
- A sustainable business that doesn't compromise on values
Near-Term Direction:
- Expand product catalog (new designs, new categories)
- Grow social presence (more content, more engagement)
- Improve this website (better UX, better shopping experience)
- Build a community (not just customers, but real fans)
Yens Shop is not rushing. It's being built to last.